Simply put...Creative copywriting is writing to sell!

Be it for ads or other promotional materials, this course will teach you creative and persuasive writing techniques to liberate the conceptual writer in you. 

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Great copy should be Long enough to cover the essentials,Short enough to keep it interesting!

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COURSE OBJECTIVE:

This course aims to educate students on the principles and techniques of persuasive creative writing in a professional manner. By comprehending the strategic delivery of words, both written and spoken, students will gain the ability to create compelling content that effectively motivates individuals to take action. Throughout this course, students will uncover the true "secrets" behind effective direct-response writing, highlighting the combination of art and science in this field.

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WHAT YOU WILL GAIN FROM THIS COURSE

You will acquire invaluable knowledge and skills in the art of persuasive writing. You will learn how to effectively craft messages that compel readers to take action, Through this course, you will master the techniques of writing for different media platforms and in various formats. This comprehensive training will equip you with the principles and structures necessary to excel in the field of copywriting.

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THE COURSE WILL COVER

• What is Copywriting and Why It’s Essential in Advertising:

Start by understanding the fundamental role of copywriting in the world of advertising. explore the power of words in shaping consumer perceptions, influencing decisions, and driving actions.

Dive into the various types of copywriting that exist within the advertising industry.

• What is Conceptual Copywriting and How to Develop and Write for It:

Discover the art of conceptual copywriting, where the focus is on creating big ideas that drive entire campaigns. You’ll learn how to develop a strong concept that serves as the foundation for all copy and creative executions.

• Copywriting Techniques and Genres:

Explore a wide range of copywriting techniques and genres, from persuasive writing to narrative-driven copy, humor, and emotional appeal.

• Choosing the Best Copywriting Genre for Your Concept:

Learn how to select the most effective copywriting genre that best suits your concept and target audience. This section will help you understand the nuances of different genres and how to leverage them to enhance the impact of your message.